Breaking the Glass Ceiling: A Female CRE Agent’s Guide to Mastering Deal Negotiations
In my years of coaching powerhouse women in commercial real estate (CRE), one truth stands out: negotiation isn’t just a skill; it’s a superpower. And for women in this industry? It’s a game-changer. Let me take you behind the scenes. When I started working with Sarah, a CRE agent in Chicago, she came to me with a common frustration: “How can I command respect at the negotiation table without being labeled ‘too aggressive’?” Sound familiar? Today, I’m peeling back the layers and sharing the exact scripts and strategies that have helped Sarah—and hundreds of other women in CRE—close multi-million-dollar deals with confidence, clarity, and power.